Anti-spokespeople

These were the first commercials Nest ever made. We’d made many beautiful, emotive product videos, with many clean designs and elegant illustrations, but this was TV. A national stage. It felt like we needed something different. So we made them funny. 

The most classic advertisement is the testimonial: a talking-head, facing the camera. We wanted a twist on that: the anti-spokesman. Someone complaining about the technological revolution, only to reveal how useful and wonderful it is.