Nest packaging

Throughout my time at Nest, this project never left me and never really ended. It was also where I learned the most. It was by iterating on the packaging that we figured out how to optimize the messaging, positioning, naming, and marketing strategy for each product. The box came first and paved the way for everything else.

Through field trial feedback, we realized the scariest part of getting a Nest Thermostat was installing it. Most people have no idea what replacing a thermostat means, or what the wires in their wall actually do. So we designed and wrote the installation guide, compatibility widget, and step-by-step videos with the same level of attention and care as an advertising launch.

During the installation, people spent a good chunk of time digging through their toolbox, looking for the right screwdrivers. Most companies would just shrug. We designed a multi-bit Nest screwdriver and included one in every box.

After the thermostat came the smoke alarm, more thermostats, cameras, international growth, and a million iterations on a dozen products.

With each iteration, we challenged ourselves to make the packaging better, more thoughtful, and also greener. This molded tray is actually edible, or at the very least compostable, and made of tapioca starch.