nest.com
Second only to the packaging, the Nest website was where we developed our messaging, and in some ways thought through product decisions. With nest.com we had an opportunity to tell the story in full, and find new, innovative ways to connect with customers. It was ever-changing, ever-evolving and ever-impactful.
As the product offering expanded, so did the complexity of our site. But even as we related really technical or esoteric information, we made sure to keep the language simple, the images warm, and the designs focused.
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