SelfMade

Most Thumbtack professionals — the contractors, DJs, and dog walkers that power the company — work alone. And they often felt alone. It didn’t help matters when Thumbtack made a lot of major product changes quickly, making our once friendly platform feel suddenly alien. We needed a way to unite and engage the best professionals on Thumbtack.

We didn’t want it to be all about Thumbtack. It needed to be about the pros. A celebration of small business owners and what they are: Self-Made.

The event help reset Thumbtack’s relationship with its best pros and resulted in a dramatic increase in NPS. It inspired dozens of smaller, local events and helped frame our relationship with pros as a real partnership. The online pro community is now almost 20,000 strong.